oday’s world has become
a huge market where anything and everything is ‘brandable’ and sellable. The
concept ‘Brand’ is no longer the exclusive of business products and services,
but also personal products can be branded as well.
Ever heard hippy or busty
(or both) ladies argue about their selling points these days, eh? In fact, it’s
all most up-and-coming Nollywood actresses ever talk about these days. My
selling point this my selling point that. Well, Kim Kardashian has
revolutionized all that with her version of personal branding and ‘selling
point(s)’ as evident in the recent #BreaktheInternet
magazine cover and advert campaign for Paper
Magazine.
So, if you already fancy
yourself becoming a celebrity, the strategy is not too far to reach if you have
the right information and the right attitude. And in addition, you must possess
the willpower and the resilience to follow through on your goal.
Therefore, if the
limelight, fame and wealth are what you seek, then the points below are just
for you, as we look at 5 Simple Ways to Brand Yourself for Success.
1.
Consider yourself a marketing
potential. It is not enough to
want to be a star or a worthy personal brand, you must first of all believe in
your marketability – in the salability and profitability of your brand. That
leads to the question, ‘what do you have to offer?’ and ‘how marketable is your
credentials?’ If you cannot consider your gifts as marketable, then it would be
difficult to make a successful brand out of you.
2.
Define your personality. Once you discover you have a talent/potential that has
good market value, you can begin to make it great by defining it – by defining
your brand. But not just your talent, the whole image too must be defined. The brand
must be complete; it should reflect your personality. Your personality is your
identity. If you know who you are, it’s easier to understand what you must
become. This will go a long way in
building a great personal brand identity.
3.
Improve your content, build your brand. Defining and understanding your personality is never
enough, you must organise and improve your brand. You must become better; better
than you were, better than you ever could be. If your talent is music, learn to
sing better, and do better music; if it’s writing, write better; if is painting,
paint better, etc. This must be a daily affair. You mustn’t relent in building
this brand. It should become your life’s work. And you never rest until you
become the very best there could possibly be – and then exceed it by improving
some more.
4.
Promote and Sell yourself and your
talent to the world. Having identified
your potential, defined your image/personality and began work to improve and
add content to your life, you must begin to assess opportunities out there to market
and sell yourself – to sell your brand. And in this modern world of social
media craze, the task has been made a lot easier and cheaper. You can for a few
minute of your time create a Facebook page, a Twitter page or a Youtube account
to disseminate authentic and creative materials you create and want to share with
the world. You can upload videos of your talent, say a song or a mastered
talent or craft, on Youtube and have it go viral in social media circles –
creating invaluable exposure, awareness and engagement with people and your
friends, and creating a huge fan base along the way. This can be of huge
significance to the success of your personal brand. I have heard a story of a goalkeeper
who did a video of his talent and uploaded it on Youtube. Suffice it to say
that he became a sensation and is today a top, top keeper and earning great
bucks!
5.
Continually review your image and
professionally manage your impressions.
Now you’re in the public eye, and everyone wants to be with you and identify
with your brand. Now is not the time to rest on past laurels. Now is the time
to keep focus and keep growing. You must continue to review your identity and
must continue to improve and improve some more. Pay attention to your image,
and never lose track of the impressions you’re making on people. Protect your
brand always. They say it’s easy to get to the top. But its staying there that is
difficult. Never lose sight of this and
you won’t lose sight of the prize. And where you lack the ability to manage
your ever growing public image/personality, you can always hire a professional
image manager to help you keep the goods in the soup, ok? *winks*
So, there you have it: 5
Simple Ways to Brand Yourself for Success. If you liked this article
and want to comment, you can drop your reply in the comments section below.
Stay blessed!
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