“Brand is not a product, that’s for sure; it’s not one item. It’s an idea, it’s a theory, it’s a meaning, it’s how you carry yourself. It’s aspirational, it’s inspirational.” Kevin Plank
Today’s world has become a huge market where anything and everything is ‘brandable’ and sellable. The concept ‘Brand’ is no longer the exclusive of business products and services, but also personal products can be branded as well.
