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Monday, December 29, 2014

21 Reasons Nollywood is Dying (Part 1)



 
“Film as dream, film as music. No art passes our conscience in the way film does, and goes directly to our feelings, deep down into the dark rooms of our souls.”

 – Ingmar Bergman 

N
ollywood, the title given to the movie industry in Nigeria, has long been considered one of the biggest film industry in the world (still is considered one of the biggest today given by the amount of films they produce). In fact, Nollywood occupies an enviable position among filmmaking countries as it maintains a lofty position among the top three in the world according to a UNESCO ranking – the other two being India (Bollywood) and the USA (Hollywood).
As a matter of fact Nigeria, by extension Nollywood, averaged 1,093.5 films a year between 2005 and 2009 – making it the second largest behind India at 1,178.2, with the Americans coming in at third with an annual average of 554.6 (UNESCO Institute for Statistics, 2009).

Nigeria still maintains such enviable position today. But then this statistic point to film volume and not necessarily film quality, neither did it point to box office earnings nor number of film admissions. So then, is this ratings good news or what? Your guess is as good as mine.  
 
In as much as we would love to cherish our own and blow our trumpets wonderfully to the stars, but then the quality of the movies we churn out on daily basis often leave too much to be desired (I often times feel ashamed and embarrassed at having to watch some of the shame we call movies today). And it’s not because the talents aren’t here – far from it! Talents abound in the millions! My people – including you and me – are blessed with great talents. So, why do we make horrible movies despite the fact we are the second largest movie producers? The answer is simple, and I shall demonstrate by listing my top 21 reasons. They include:  
A Nollywood Shooting
1.      Poor planning. The best films follow a plan and a workable timeline to achieve the desired goal and objective.  Films like the Lord of the Rings Trilogy, produced and directed by Peter Jackson, and based on the novel Lord of the Rings by J.R.R. Tolkien, took over 8 years to complete between the films conception, planning and final production and distribution. We saw the end results when the films finally graced our cinemas and television screens worldwide. It was a resounding success! Not to say Nollywood films don’t undergo planning, but the planning is often poor the end results almost always leave you in tears – except for a few exceptions (Films by Royal Arts Academy tend to strike a good cord among viewers, though more is still expected).  
A Movie Sex Scene in Nollywood
A Ghollywood Sex Scene
2.      Greed & Immorality. The amount of immorality and sexual brazenness in the industry today is beyond unbelievable! It’s almost sickening, really. If you’re new to the scene you may almost mistake the industry for a soft porn franchise. So much nakedness everywhere for no reason but to sell copies! With nonexistent quality in the movies themselves to placate the grudge. And what is annoying is the fact that most of the nakedness is in bad taste. A few partially covered body parts here and there are not entirely out of place if movies must maintain ideals of realism in filmmaking. A shower scene should depict a shower scene. A beach scene should depict a beach scene with its attending bikinis or whatever flows with the reality of things in such regard. But when they don’t serve any greater purpose other than to sell copies alone, then that’s wrong. Very wrong. That will only spell bad taste, especially when the bodies of models or actresses/actors aren’t screen/viewer friendly (you know what I mean – if you don’t, call me up and I’ll whisper it into your ears, hush hush, eh?). To sum my point here, the industry may not survive it if such trend continues. 
The Lord of the Rings Movies - The Fellowship of the Ring
3.      Lack of quality investment. Using the epic film The Lord of the Rings (a Hollywood production) again as a case in point, the film, it has been reported by various sources, had a budget in excess of $300million. One such report puts it at between $310-330million. With this amount of money there’s no way production values would not be top notch. Not to say money is everything though, as many indie movies (indie – for independent) take less than a million and still churn out fantastic images and film reviews from audiences and critics alike. And we have also had expensive flops as well. But the point here is to make a case for better film funding in the country and the industry - Nollywood. Without adequate funding, Nollywood would be dead in no time. The Lord of the Rings films would go on to gross a record box office revenue worldwide (at the time) of $2,917,506,956 (close to $3billion), with $1,035,942,020 in North America alone.  Not bad. Not bad at all! For Nollywood, funding must improve if such enviable heights are to be attained. I still await the day our films would gross in excess of $10million or $100million from cinema box office takings alone.
Gollum - The Lord of the Rings Movie
Action Scenes in the Matrix Movies
4.      Poor production values. Production values have to do with the quality of a media production (such as a film) in regards to elements such as colour, quality, style, etc. Production values are the lighting, sound, scenery and props used to improve a film or play which involves the combined technical qualities of the methods, materials, or stagecraft skills used in the production of a motion picture or artistic performance. Films with greater and better production values improve film audiences’ experiences of such movies as well as performance at the box office. This is one area where Nollywood films are still far behind their other contemporaries outside Africa. The groundbreaking and innovative production values used in the film The Matrix Trilogy was so captivating and so revolutionary that it has shaped the movie landscape ever since with such innovation. For Nollywood to grow and sustain its survival, she must begin to look inwards and come up with revolutionary techniques to keep her top of her game and throwing her weight with the in the global scene.
Jake Sully & Neytiri in the movie, Avatar
5.      Patience, with an Eye for Perfection. Most Nollywood filmmakers lack this quality, sorry to say. The film Avatar was originally developed in 1994 when James Cameron wrote an 80-page treatment for the film, which was supposed to be filmed after the completion of Cameron’s 1997 film Titanic, and was originally planned for release in 1999. However, according to Cameron, the necessary technology was not yet available to achieve his vision of the film at the time. The film did not make its debut until December 10 (London), 16 (US) and 18 (Canada) 2009. Why such a long wait? Because Cameron wanted to get it right. He needed to wait for the right time and the right enabling technology. Because we lack the patience to drive our movie visions home, most Nollywood filmmakers end up making movies before their time that only succeed in insulting the intelligence of the matured movie audience in the country and beyond.  
A Nollywood Movie
6.      Bad scripts. The foundational element of every movie is the script. Without a story and its attending dialogue (or lack of), there can be no movie. Therefore, the script carries great importance in the life course of a movie. Most of the poor story plots in films we see today and how badly they come across in the mind of the movie audience and critics alike, are often due to hurried, inappropriately written and very unprofessional scripting. People just hurriedly put a story together in matter of minutes and voila, they are already shooting the next day! The end result? Movies with disjointed plot lines, horrible pictures, distasteful scenes, annoying music scores, poor dialogue elements and inappropriate characterization to name a few disasters such films leave in their wake. Unless Nollywood begin to get it right by hiring professional scriptwriters for its movies, adapt their films from bestselling novels and/or start to write better scripts with story themes that will engage the mind after viewing the movie, then it won’t leave this death path in a hurry.
A Nollywood Movie
7.      Poor acting and directing. I mentioned above that poor scripting is one of the reasons Nollywood is dying as an industry. But then the bulk of the matter doesn’t rest there alone. A poor script can be remedied by great acting as well as great directing. Scripting is only one aspect of the film triangle – the other two been acting and directing (all other parts are dully acknowledged. But for relevance and convenience in my discussion here, I’ll use this triad – scripting, acting and directing – since they are very basic to the movie form). Now, it is all too easy to applaud the acting prowess of an Nkem Owoh, an Olu Jacob, a Joke Silva, or a Genevieve Nnaji, an Omotola Jolade-Ekeinde or a Majid Michel. Or the directing prowess of a Lancelot Oduwa Imasuen, a Desmond Elliot or Kunle Afolayan. But in truth, these people put a lot of work into their acting and directing. They do it for the love of the profession and not just for the cash (though money can be a great motivation). The point here is this: most upcoming talents in the industry (actors/actresses and directors alike) have nothing to offer to improve the standard of the industry. They only get into the business for the fame and bragging rights. As a result, we get a lot of amateurish and substandard productions that can make a wise man weep. This is worrisome. Very worrisome indeed. 
 
There you have it – the first part of the 21 Reasons Nollywood is Dying. Watch out for the remaining parts – Parts 2 & 3 of the series. My objective is to inspire and rekindle a fire as well as reawaken the desire to make quality movies that would become the prides of Nollywood and African filmmaking in general at the global stage, such that we aspire for world dominance in few years to come – even now. But first things first: Without knowledge of the problem, solution becomes difficult to correctly apply.
 
Therefore, if you’ve enjoyed this write-up and have learnt from and been informed by it, feel free to make your observations known by contributing in the comments section below. You may also call me on 08137337618 or email me at chidielebenedict@gmail.com for constructive deliberation on how to move our darling Nollywood industry forward. It is our pride. We mustn’t let it die. 
 
Stay blessed.

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